Reuben was an example of everything that can go wrong when choosing a pet. A Cocker Spaniel who stole their hearts, he was purchased from a backyard breeder. From the beginning Reuben was not a healthy dog. He was not genetically strong and had serious temperament issues. From nutrition to training, it seemed impossible to find the correct information to improve his quality of life. Even when asked, pet industry workers seemed unable to offer information on the differences in pet foods. Therefore high budget TV advertising seemed the most believable. Consequently, Reuben was fed a poor quality grocery store brand devoid of nutrients. Striving for a healthy, happy pet with the abundance of flawed and inaccurate information was impossible and ultimately led to a very painful end. Reuben died of cancer at 7 years of age.

Reuben’s story is not an unusual one. Problems associated with poor quality commercial diets are seen every day at veterinary offices. Cancer, behavioral issues, and degenerative illnesses can all stem from poor nutrition. Surrenders to Humane Societies and other agencies are abundant for a variety of reasons from “we weren’t prepared for what it takes” to “he has behavior problems”. Pet Planet was created to help change these discouraging facts.